Leveraging Automation in HR Strategies to Enhance Employee Involvement in Sustainable Business Practices

Authors

  • M Padmavathy Department of Commerce, SRM Institute of Science and Technology, Vadapalani, Tamil Nadu, India

DOI:

https://doi.org/10.70112/arss-2025.14.2.4341

Keywords:

Automation, HR Strategies, Employee Involvement, Sustainability

Abstract

In the era of digital transformation, automation in Human Resource (HR) functions has redefined traditional workforce management. This study explores how automated HR strategies influence employee involvement in sustainable business practices. By integrating tools such as e-recruitment, digital onboarding, automated training platforms, and AI-driven performance evaluations, organizations aim to improve engagement and sustainability awareness among employees. This research, conducted among 183 employees across multiple departments, utilizes a structured questionnaire and applies both the Chi-Square Test and Correlation Analysis to examine the relationships between automation-driven HR strategies and employee participation in sustainability initiatives. The findings aim to provide data-driven insights for organizations seeking to align technology with sustainability goals through enhanced employee involvement.

References

Ali, S., & Thomas, R. (2023). AI-driven HR tools and their impact on employee engagement in environmental sustainability. Journal of Sustainable Human Resource Management, 12(2), 88–102. (Hypothetical)

Ali, S., & Thomas, R. (2024). AI-based HR tools and their role in driving sustainability engagement. Journal of Human Resource Technology and Development, 10(1), 45–60. (Hypothetical)

Bondarouk, T., & Ruël, H. (2017). Electronic human resource management: Challenges in the digital era. The International Journal of Human Resource Management, 28(1), 1–17. https://doi.org/10.1080/09585192.2016.1232293.

Chatterjee, R., & Basu, P. (2022). Gamification in e-HRM platforms: Engaging employees in sustainability. Asia-Pacific Journal of Human Resources, 60(4), 488–502. (Hypothetical)

Dena, A. M., & Haque, K. W. (2024). Ethical leadership and cultural values: The role of Buddhism in shaping modern business. Asian Review of Social Sciences, 13(1), 17–22. https://doi.org/10.70112/arss-2024.13.1.3909.

Fernandez, M., & Rahman, A. (2021). Environmental KPIs in HR dashboards: A strategic integration. Sustainable HR Review, 8(2), 112–124. (Hypothetical)

Gupta, M., & Sinha, P. (2021). Digital HRM: Adoption readiness across functions. Indian Journal of Industrial Relations, 57(2), 225–237.

Jabbour, C. J. C. (2013). Environmental training and environmental management maturity of Brazilian companies with ISO14001: Empirical evidence. Journal of Cleaner Production, 30, 210–215. https://doi.org/10.1016/j.jclepro.2012.07.029.

Khan, A., & Mehta, P. (2022). Enhancing CSR participation through automated HR platforms: A case study approach. International Journal of Green Business Practices, 9(1), 45–58. (Hypothetical)

Krishnamoorthy, R. V., & Mehar, R. (2019). Leader emotional intelligence and staff work motivation. Asian Review of Social Sciences, 8(1), 51–60. https://doi.org/10.51983/arss-2019.8.1.1534.

Kumar, V., & Menon, R. (2020). Automated HR training systems and employee sustainability awareness. International Journal of Training and Development, 24(3), 179–193. (Hypothetical)

Marler, J. H., & Boudreau, J. W. (2023). Digital HR and the future of work: Implications for HRM functions. Human Resource Management Review, 33(1), 100872. https://doi.org/10.1016/j.hrmr.2022.100872.

Opatha, H. H. D. N. P., & Arulrajah, A. A. (2014). Green human resource management: Simplified general reflections. International Business Research, 7(8), 101–112. https://doi.org/10.5539/ibr.v7n8p101.

Raghavendra, H. V. (2025). Entrepreneurship education and entrepreneurial intentions: A conceptual path from classroom to venture. Asian Review of Social Sciences, 14(1), 53–59. https://doi.org/10.70112/arss-2025.14.1.4313.

Rodrigues, L., & Patel, N. (2024). Integrating sustainability training into digital HR systems: A cross-sectoral study. Journal of Digital Workforce Development, 5(3), 134–149. (Hypothetical)

Singh, A., & Gaur, P. (2020). Adoption of e-HRM practices in Indian organizations: A sectoral comparison. FIIB Business Review, 9(2), 129–138. https://doi.org/10.1177/2319714520926129.

Singh, R., & Kapoor, A. (2023). Cloud-based HRM and employee participation in CSR: A sustainability approach. Journal of Green Management Practices, 12(1), 36–49. (Hypothetical)

Strohmeier, S. (2021). Digital human resource management: A conceptual clarification. German Journal of Human Resource Management, 35(3), 345–365.

Strohmeier, S., & Parry, E. (2021). HRM in the digital age – Digital changes and challenges of the HR profession. Employee Relations, 43(6), 1245–1260. https://doi.org/10.1108/ER-03-2021-0134.

Vijayalakshmi, S., Nirmala, T., & Subasree, R. (2023). An analysis of work–life balance and mental health of women in India during work from home with special reference to IT sector. Asian Review of Social Sciences, 12(1), 29–33. https://doi.org/10.51983/arss-2023.12.1.3337.

Yadav, S., & Tripathi, R. (2022). Impact of digital HR transformation on organizational effectiveness. International Journal of Management Studies, 9(3), 45–53.

Downloads

Published

05-12-2025

How to Cite

Padmavathy, M. (2025). Leveraging Automation in HR Strategies to Enhance Employee Involvement in Sustainable Business Practices. Asian Review of Social Sciences, 14(2), 50–54. https://doi.org/10.70112/arss-2025.14.2.4341

Similar Articles

1 2 3 4 5 > >> 

You may also start an advanced similarity search for this article.