Branding Aquarium Business Service

Authors

  • Sankaran Anbalagan Ph.D., Research Scholar, Department of Business Administration, Annamalai University, Annamalai Nagar - 608 002, Tamil Nadu, India
  • Selvarasu Appasamy Mutharasu Professor, Department of Business Administration, Annamalai University, Annamalai Nagar - 608 002, Tamil Nadu, India

DOI:

https://doi.org/10.51983/arss-2013.2.1.1227

Keywords:

Aquarium, advertisement, brand, service mix, sales points

Abstract

The aquarium keeping is an age old hobby, popular even today; aquarium business service market is in the booming stage. Duane Clark (2002) stated that starting aquarium, providing service businesses actually generate the profit. The paper is constructed, in order to develop branding for aquarium usiness service. The objective of the study is to create an awareness of aquarium keeping culture and aquarium sales points. These research processes utilize exploratory research design and researcher used “group interview” expert presentation and discussion sampling method. The study facilitates the existing aquarium business service design Promoters.

References

Duane Clark, “Aquarium maintance service, who should start one” aquarium fish magazine, 2002.

GC Beri, “Marketing research”, 4th edition Tata MCGraw till education private limited, New Delhi.

Philip Kotlor et al, “Marketing management” practice Hall of India P (Ltd) New Delhi – 11001. pp. 541(12th Edison) 2005.

A. Sankaran et al, “Marketing for Ornamental Fish Aquarium Seller’s Business Service”, IJEMR – January 2012-Vol 2 No.1.

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Published

05-05-2013

How to Cite

Anbalagan, S., & Appasamy Mutharasu, S. (2013). Branding Aquarium Business Service. Asian Review of Social Sciences, 2(1), 36–38. https://doi.org/10.51983/arss-2013.2.1.1227

Issue

Vol. 2 No. 1 (2013): January-June 2013

Section

Articles

License

Copyright (c) 2013 The Research Publication

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