An Impact of Social Networking Sites among the Research Scholars in Bharathiar University: A Study

Abstract

The world of population totally depends on the platform of social networking sites. The article discusses about the impact of social networking sites among the research scholars in Bharathiar University. Whether the study affects the academic activities or enhanced the quality of academic activities. The main objective of the study for the fulfillment of the user’s perception level and satisfaction level towards using social networking sites and to develop the motivation of innovative research in technological approach. The primary data were collected through questionnaire survey among the total respondents of 100. The major findings of the study were most of the research scholars are aware of technological trend and moderately knowledgeable about networking site and highest usage of study activities like downloading, communication, and published article for the education purpose.