Vol. 14 No. 1 (2025): January-June 2025

Articles

• Determinants of Green Consumer Behavior: Psychological, Social, Economic, and Contextual Factors

  Raghavendra, Mahantesh Diddimani

  1-6

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• Marketing Public Library Resources via Social Media: Insights from Users in Mysore City, Karnataka

  R. Harisha, Khaiser Jahan Begum

  7-13

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• Future Research Directions for Expectation Confirmation Theory in Cross-Cultural and Emerging Digital Environments

  Raghavendra, Yashwini

  14-20

  • PDF