Online Buying Behaviour of Shoppers in Sivakasi, Tamil Nadu
DOI:
https://doi.org/10.51983/arss-2017.6.1.1362Keywords:
Consumer Shopping, Buying BehaviourAbstract
In modern days customer focus is more transferred towards online shopping; worldwide people order products from different regions and online retailers deliver their products to their homes, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and have it delivered to the consumer within no time. The consumer does not need to consume his energy by going out to the stores and saves his time and cost of travelling. The shopping experience can range from delightful to terrible, based on a variety of factors including how the customer is treated, convenience, the type of goods being purchased, and mood.
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