Health Tourism: Customer Satisfaction with Reference to Amala Ayurvedic Hospital and Research Centre, Thrissur, Kerala
DOI:
https://doi.org/10.51983/arss-2019.8.S1.1487Keywords:
Health tourism, Customer satisfaction, AyurvedaAbstract
The growth in the health tourism sector has been inspiring in India and the world. It is acknowledged fact that India has incredible prospective for progress of tourism. The assortment of India’s natural abundance provides the basis of a eclectic range of tourist yields and experience which embrace business, leisure, culture, adventure, spirituality, eco- tourism, sport tourism, religious tourism and many other chases. Among the unalike tourism products, Health tourism is a relatively new type of tourist activity where the main focus of travel is improving one’s health, physical appearance or fitness. So in this paper an effort has been made to study the satisfaction level of customers to Ayurveda which is one of the key elements of health tourism.
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