A Study on Customer Satisfaction towards Banking Service

Authors

  • M.Chandrasekaran Director & Research Advisor, Department of Management, Dhanalakshmi Srinivasan College of Arts and Science for Women, Perambalur, Tamil Nadu, India
  • S. Prasath Assistant Professor & Ph.D. Research Scholar, Department of Management Studies, Dhanalakshmi Srinivasan Engineering College, Perambalur, Tamil Nadu, India

DOI:

https://doi.org/10.51983/arss-2018.7.3.1480

Keywords:

Customers’ Satisfaction, Customer perception, Banking services, Products

Abstract

This study can be analyse the customers’ satisfaction towards the banking services rendered by the SBI in Tiruchirappalli District. The researcher conducted a literature search on banking services of SBI interviewing of its 50 customers and thoroughly scrutinized how it caters to the banking needs of the inhabitants of Tiruchirappalli district. The study also focused on various factors that determine the customers’ satisfaction like employees’ behaviour, banking services, banking performance, infra- structure facility, loan oriented services and other value added services. Analysis was made by using various tools like percentage Analysis, Chi- Square Test and charts. The result showed that there is a significant relationship between the variable of customer satisfaction and banking services of the SBI and the customers have a medium level of satisfaction. The SBI could consider the researcher’s suggestions in order to alleviate its reputation and customer satisfaction.

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Published

12-10-2018

How to Cite

M.Chandrasekaran, & S. Prasath. (2018). A Study on Customer Satisfaction towards Banking Service. Asian Review of Social Sciences, 7(3), 26–27. https://doi.org/10.51983/arss-2018.7.3.1480

Issue

Vol. 7 No. 3 (2018): October-December 2018

Section

Articles

License

Copyright (c) 2018 The Research Publication

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