A Study on Behavior of Investor towards Gold in Sivakasi, Tamil Nadu

Abstract

Investment is a planned method of safely putting ones savings into different outlets to get a good return. The essential quality of an investment is that it involves waiting for a reward. Investment involves long term commitment Investment is a commitment of a person’s fund to derive future income in the form of dividend, rent, interest…etc. There is a positive relationship between investments and risk. The success of every investment activity depends upon the ability and knowledge of an investor to investment in right scheme at a right time without any loss. Gold as an asset plays a very important role in an investor’s portfolio as it not only provides stability for returns but also gives an opportunity to maximize the wealth of the investor. Investors generally buy gold as a way of diversifying risk. This paper deals with the behavior of investor towards gold in Sivakasi.