Blue Ocean Strategies and Indian Companies
DOI:
https://doi.org/10.51983/arss-2020.9.1.1611Keywords:
Red Ocean, Blue Ocean,, ERRC Grid, Cirque du Soleil, Net Jets, Naukri.com, Twenty20 Cricket, Tata NanoAbstract
The Blue Ocean Strategy is relatively a new concept propounded by Kim and Mauborgne in 2005 in their famous book “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant”. Blue oceans are the unexplored market space where no competition exists at present. This is a concept paper based on content exploration and no scientific enquiry is carried out as part of this study. The present paper explains the concept of Blue Ocean Strategy by illustrating the examples of some companies using this strategy
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